Adidas Outdoor and Messner

Untitled from jon jugenheimer on Vimeo.


A short clip from OR day 2 when I got the opportunity to see Messner give a talk about his climbing/exploration accomplishments over the last 40 years.  He was the key speaker for the Adidas outdoor sponsored OIA awards night. He is a good story teller and I really enjoyed my time listening to him.  He talked about climbing 8000M peaks sans o2's, skiing the poles and developing footwear with Adidas in the 70's.  

Adidas is trying to make a push into the outdoor market in the US for fall 11. http://www.adidas.com/outdoor/us/  Clothing, gear and footwear will be available to buy with the three stripes on it at your local outdoor gear shop this fall, or will it????  Anyone remember Nike ACG?? It was Nike's multiple attempts to enter the outdoor segment of the retail market, and it failed every time.  My thought is that Adidas will not make it very far in this market on this side of the Atlantic, but what the hell, I got to see Messner and it was cool!  So, good luck Adidas, cuz your going to need it.